2024 Ford Focus

1.0 EcoBoost Active X Auto FWD Euro 6 5dr (152 bhp)

£18,990

Good value: £1,838 under the typical £20,828 for this model, age and mileage, drawing on 7,838 adverts of this make and model.

Overview

Make: Ford
Model: Focus
Trim: ACTIVE X
Version: 1.0 EcoBoost Active X Auto FWD Euro 6 5dr (152 bhp)
Mileage: 9,611 miles
Year: 2024
Fuel type: Petrol Hybrid
Body type: Estate
Engine: 1.0 L
Gearbox: Automatic
Power: 152 bhp
Seats: 5
Colour: Black
Doors: 5
Driven wheels: Front Wheel Drive
Engine badge: EcoBoost MHEV
Hybrid type: Mild hybrid
Emissions standard: Euro 6

About this car

With 9,611 miles on the clock, this 2024 Ford Focus Active X has done roughly 9,500 fewer miles than a typical 2024 Ford Focus. Our estimated market asking price is £20,828. This car is advertised at £18,990, which is £1,838 below that figure. Our estimate draws on 7,838 Ford Focus adverts across the UK, adjusting for age, mileage, trim, engine and other specifications. The asking price is now £1,300 lower than when we first recorded the advert 103 days ago. It may give you a starting point for a conversation about price. The seller is Direct Cars, based in Sheffield.

Stock data from 20 October 2026.

How we estimate prices and check cars

Price history

First seen on 10 July 2026, 103 days ago. Advert duration calculated on 21 October 2026. Net asking-price reduction: £1,300 from the first recorded £20,290. 2 price reductions recorded, the latest observed on 9 October 2026.

Recorded asking prices
Date observed	Asking price
10 July 2026	£20,290
30 July 2026	£19,790
9 October 2026	£18,990
20 October 2026	£18,990

Price and mileage comparison

Estimated market asking price: £20,828. The asking price is £1,838 below this estimate.

The estimate uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It estimates an advertised price, not a confirmed sale price.

The pricing calculation includes 7,838 adverts of this make and model across different ages and specifications.

Advertised mileage is approximately 9,500 miles lower than typical for a 2024 Ford Focus.

7 other cars with the same year, trim, gearbox and fuel are for sale from £17,412 to £20,495.

Other matching cars (up to five, cheapest first)
Asking price	Mileage
£17,412	23,198 miles
£17,790	23,889 miles
£18,488	16,374 miles
£18,599	9,784 miles
£18,995	19,185 miles

These cars have covered 3,530–23,889 miles, compared with 9,611 miles for this car.

Matching year, trim, gearbox and fuel does not mean matching mileage or every specification. Our estimate adjusts for these differences using the wider market data.

Browse all Ford Focus cars for sale · 2024 Ford Focus price guide

Similar cars for less

Dealer

Direct Cars, Sheffield. Across the dealer network: 294 cars for sale.

Dealer postcode: S20 3FG.

Dealer opening hours

Monday: 09:00-19:00
Tuesday: 09:00-19:00
Wednesday: 09:00-19:00
Thursday: 09:00-19:00
Friday: 09:00-19:00
Saturday: 09:00-17:00
Sunday: 10:00-17:00