2023 Ford Kuga

2.5 14.4kWh EcoBoost Duratec ST Line CVT FWD Euro 6 (s/s) 5dr (222 bhp)

£16,999

Fair price: within 8% of the typical £17,372 for this model, age and mileage, drawing on 7,444 adverts of this make and model.

Overview

Make: Ford
Model: Kuga
Trim: ST LINE
Version: 2.5 14.4kWh EcoBoost Duratec ST Line CVT FWD Euro 6 (s/s) 5dr (222 bhp)
Mileage: 23,439 miles
Year: 2023
Fuel type: Petrol Plug-in Hybrid
Body type: SUV
Engine: 2.5 L
Gearbox: Automatic
Power: 222 bhp
Seats: 5
CO2: 23 g/km
Colour: White
Doors: 5
Driven wheels: Front Wheel Drive
Gearbox version: CVT
Engine badge: EcoBoost Duratec
Hybrid type: Plug-in hybrid
Emissions standard: Euro 6

About this car

This 2023 Ford Kuga ST Line has covered 23,439 miles. At £16,999, it is advertised £373 below our estimated market asking price of £17,372. To estimate its market asking price, we analyse UK dealer adverts for 7,444 Ford Kuga cars across different ages and specifications. We first saw this car advertised 111 days ago. Its asking price has since fallen by £500. The time on sale and price change could be useful context when negotiating. MOT records show an expiry date of 18 June 2027, and the latest recorded mileage is consistent with the advert. The seller is HPL Wirral, based in Wirral.

Stock data from 20 October 2026.

How we estimate prices and check cars

Price history

First seen on 2 July 2026, 111 days ago. Advert duration calculated on 21 October 2026. Net asking-price reduction: £500 from the first recorded £17,499. 1 price reduction recorded, the latest observed on 7 October 2026.

Recorded asking prices
Date observed	Asking price
2 July 2026	£17,499
7 July 2026	£17,499
7 October 2026	£16,999
20 October 2026	£16,999

Price and mileage comparison

Estimated market asking price: £17,372. The asking price is £373 below this estimate.

The estimate uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It estimates an advertised price, not a confirmed sale price.

The pricing calculation includes 7,444 adverts of this make and model across different ages and specifications.

Advertised mileage is approximately 1,000 miles lower than typical for a 2023 Ford Kuga.

The advertised mileage is consistent with the last MOT reading.

MOT

MOT valid until 18 June 2027. 23,386 miles at the last test.

28 other cars with the same year, trim, gearbox and fuel are for sale from £13,295 to £24,998.

Other matching cars (up to five, cheapest first)
Asking price	Mileage
£13,295	71,263 miles
£13,298	67,460 miles
£13,740	63,121 miles
£13,796	55,657 miles
£14,470	59,987 miles

These cars have covered 10,072–71,263 miles, compared with 23,439 miles for this car.

Matching year, trim, gearbox and fuel does not mean matching mileage or every specification. Our estimate adjusts for these differences using the wider market data.

Browse all Ford Kuga cars for sale · 2023 Ford Kuga price guide

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Dealer

HPL Wirral, Wirral. Across the dealer network: 6 branches, 1,553 cars for sale.

Dealer postcode: CH62 4UE.

Dealer opening hours

Monday: 08:30-19:00
Tuesday: 08:30-19:00
Wednesday: 08:30-19:00
Thursday: 08:30-19:00
Friday: 08:30-19:00
Saturday: 08:30-18:00
Sunday: 10:00-17:00