2023 Ford Puma

1.0 EcoBoost Vivid Ruby Edition DCT FWD Euro 6 5dr (152 bhp)

£19,995

Fair price: within 8% of the typical £20,349 for this model, age and mileage, drawing on 5,988 adverts of this make and model.

Overview

Make: Ford
Model: Puma
Trim: VIVID RUBY EDITION
Version: 1.0 EcoBoost Vivid Ruby Edition DCT FWD Euro 6 5dr (152 bhp)
Mileage: 4,520 miles
Year: 2023
Fuel type: Petrol Hybrid
Body type: SUV
Engine: 1.0 L
Gearbox: Automatic
Power: 152 bhp
Seats: 5
CO2: 129 g/km
Colour: Red
Doors: 5
Driven wheels: Front Wheel Drive
Gearbox version: DCT
Engine badge: EcoBoost MHEV
Hybrid type: Mild hybrid
Emissions standard: Euro 6

About this car

At 4,520 miles, this 2023 Ford Puma Vivid Ruby Edition has covered about 16,700 fewer miles than other 2023 Ford Puma cars. Its asking price of £19,995 is £354 below our estimate of £20,349. To estimate its market asking price, we analyse UK dealer adverts for 5,988 Ford Puma cars across different ages and specifications. We first recorded this advert 146 days ago, and its asking price has since fallen by £1,000. It may give you a starting point for a conversation about price. The seller is Winford Road Garages, based in Bristol.

Stock data from 20 October 2026.

How we estimate prices and check cars

Price history

First seen on 28 May 2026, 146 days ago. Advert duration calculated on 21 October 2026. Net asking-price reduction: £1,000 from the first recorded £20,995. 2 price reductions recorded, the latest observed on 17 September 2026.

Recorded asking prices
Date observed	Asking price
28 May 2026	£20,995
10 July 2026	£20,995
5 September 2026	£20,495
17 September 2026	£19,995
20 October 2026	£19,995

Price and mileage comparison

Estimated market asking price: £20,349. The asking price is £354 below this estimate.

The estimate uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It estimates an advertised price, not a confirmed sale price.

The pricing calculation includes 5,988 adverts of this make and model across different ages and specifications.

Advertised mileage is approximately 16,700 miles lower than typical for a 2023 Ford Puma.

MOT

MOT no details held by dvla.

1 other cars with the same year, trim, gearbox and fuel are for sale from £18,790 to £18,790.

Other matching cars
Asking price	Mileage
£18,790	13,858 miles

These cars have covered 13,858 miles, compared with 4,520 miles for this car.

Matching year, trim, gearbox and fuel does not mean matching mileage or every specification. Our estimate adjusts for these differences using the wider market data.

Browse all Ford Puma cars for sale · 2023 Ford Puma price guide

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Dealer

Winford Road Garages, Bristol. Across the dealer network: 47 cars for sale.

Dealer postcode: BS40 8HJ.

Dealer opening hours

Monday: 09:00-17:45
Tuesday: 09:00-17:45
Wednesday: 09:00-17:45
Thursday: 09:00-17:45
Friday: 09:00-17:45
Saturday: 09:00-16:30
Sunday: Closed