2023 Ford Puma 1.0 EcoBoost MHEV Vivid Ruby Edition

Version: 1.0 T EcoBoost Mhev Vivid Ruby Edition DCT FWD Euro 6 (s/s) 5dr (123 bhp)

Price: £17,499. Fair price: £1,018 (5%) under the AskCar estimate of £18,517, our expected asking price for this car from its model, age, mileage and specification, drawing on 6,176 priced Ford Puma adverts on AskCar as of 30 October 2026.

AskCar lists 6,260 used Ford Puma from 1,313 UK dealerships, as of 30 October 2026.

Overview

Make
Ford
Model
Puma
Trim
Vivid Ruby Edition
Version
1.0 T EcoBoost Mhev Vivid Ruby Edition DCT FWD Euro 6 (s/s) 5dr (123 bhp)
Mileage
9,028 miles
Year
2023
Fuel type
Petrol
Body type
SUV
Engine
1.0 L
Gearbox
Automatic
Power
123 bhp
Seats
5
CO2
130 g/km
Colour
Red
Doors
5
Driven wheels
Front Wheel Drive
Gearbox version
DCT
Engine badge
EcoBoost MHEV
Hybrid type
Mild hybrid
Emissions standard
Euro 6

About this car

At 9,028 miles, this 2023 Ford Puma Vivid Ruby Edition has covered about 12,100 fewer miles than other 2023 Ford Puma cars. The AskCar estimate for this car is £18,517. It is priced at £17,499, which is £1,018 below that estimate. The AskCar estimate uses UK dealer asking prices, including 6,176 Ford Puma adverts, and accounts for the car’s age, mileage and specification. We first saw this car advertised 79 days ago. Its asking price has since fallen by £2,056. That may be worth mentioning if you discuss the price with the dealer. The seller is Brindley Garages Brindley Hyundai Cannock, based in Cannock.

Stock data as of 30 October 2026.

How we estimate prices and check cars

Price history

AskCar first saw this advert on 12 August 2026, 79 days ago. Price reduced by £2,056 from £19,555 since AskCar first saw it. 9 price reductions recorded, the latest seen on 30 October 2026.

Recorded asking prices
Date observedAsking price
12 August 2026£19,555
13 August 2026£19,555
21 August 2026£19,700
28 August 2026£19,598
2 September 2026£19,328
6 September 2026£19,128
19 September 2026£19,011
22 September 2026£18,811
25 September 2026£18,691
2 October 2026£17,998
10 October 2026£17,816
30 October 2026£17,499

Price and mileage comparison

Fair price: £1,018 (5%) under the AskCar estimate of £18,517.

The AskCar estimate is our expected asking price for this car. It uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It is an advertised price, not a confirmed sale price.

It draws on 6,176 priced Ford Puma adverts across different ages and specifications, as of 30 October 2026.

Advertised mileage is about 12,100 miles lower than the median mileage of a 2023 Ford Puma on AskCar.

Other matching cars

7 other 2023 Ford Puma Vivid Ruby Edition automatic petrol cars are for sale at UK dealers from £17,250 to £19,995, as of 30 October 2026.

The 5 cheapest:

The 7 matching cars have covered 4,520 to 30,000 miles, compared with 9,028 miles for this car.

Matching year, trim, gearbox and fuel does not mean matching mileage or every specification. The AskCar estimate adjusts for these differences.

Browse all Ford Puma cars for sale · 2023 Ford Puma price guide

More like this

Photos

23 photos of this car are on its AskCar page.

How to contact the dealer and its opening hours are on this AskCar page.

As of 30 October 2026, AskCar lists 580,490 cars and vans from 12,695 UK dealerships, read daily from dealer websites: over 99% of UK dealer used car adverts. No dealer pays to be listed.