2023 Ford Puma 1.0 EcoBoost Vivid Ruby Edition

Price: £15,998. Fair price: £690 (4%) under the AskCar estimate of £16,688, our expected asking price for this car from its model, age, mileage and specification, drawing on 6,288 priced Ford Puma adverts on AskCar as of 5 November 2026.

AskCar lists 6,349 used Ford Puma from 1,328 UK dealerships, as of 5 November 2026.

Overview

  • Make: Ford
  • Model: Puma
  • Trim: Vivid Ruby Edition
  • Version: 1.0 T EcoBoost Vivid Ruby Edition DCT FWD Euro 6 (s/s) 5dr (123 bhp)
  • Year: 2023
  • Mileage: 32,380 miles
  • Fuel: Petrol
  • Body: SUV, 5 doors, 5 seats
  • Engine: 1.0 litres, 123 bhp
  • Gearbox: Automatic (DCT)
  • Drive: Front-wheel drive
  • Colour: Red
  • CO2: 137 g/km
  • Emissions standard: Euro 6, ULEZ compliant

About this car

This 2023 Ford Puma Vivid Ruby Edition is advertised with 32,380 miles, approximately 11,200 above the typical mileage for its age. Its asking price of £15,998 is £690 below the AskCar estimate of £16,688. To work out the AskCar estimate, we analyse UK dealer adverts for 6,288 Ford Puma cars across different ages and specifications. We have tracked this advert today. Its advertised mileage matches the government's MOT record. The seller is Arnold Clark Shrewsbury Motorstore, based in Shrewsbury. How to contact the dealer and its opening hours are on this AskCar page.

Stock data as of 5 November 2026.

How we estimate prices and check cars

Price

Fair price: £690 (4%) under the AskCar estimate of £16,688.

The AskCar estimate is our expected asking price for this car. It uses UK dealer asking prices, accounting for make, model, trim, version, age, mileage, fuel, gearbox, body type, driven wheels, engine size and power. It is an advertised price, not a confirmed sale price.

It draws on 6,288 priced Ford Puma adverts across different ages and specifications, as of 5 November 2026.

A 2023 Ford Puma with the 1.0 petrol engine is typically advertised at £14,500: the median of the 1,822 for sale on AskCar, as of 5 November 2026.

Time on sale

AskCar first saw this 2023 Ford Puma advertised today. About half of 2023 Ford Puma cars are gone from sale within a month of being advertised: 1,623 of the 3,173 first advertised between 10 July 2026 and 2 October 2026.

Price history

AskCar first saw this advert on 5 November 2026 at £15,998. Its asking price has not changed.

Mileage and MOT

MOT, from the government's MOT records (DVSA, the Driver and Vehicle Standards Agency), as of 5 November 2026: valid until 3 November 2027.

It has had 2 MOTs. The latest, on 4 November 2026, passed.

There were no advisories at the latest test.

Mileage at that test: 32,381 miles, which matches the advertised 32,380 miles.

Advertised mileage is about 11,200 miles higher than the median mileage of a 2023 Ford Puma on AskCar.

Similar cars

10 other 2023 Ford Puma Vivid Ruby Edition 1.0 petrol automatic SUVs are for sale at UK dealers, from £16,999 to £19,995, as of 5 November 2026.

The 3 closest to this car in mileage:

  • 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 31,620 miles. Price: £16,999, £1,001 more than this car. Dealer: T C Harrison Derby Commercials in Derby. AskCar page: https://askcar.co.uk/car/ford-puma-2023-5198a91a112d
  • 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 30,000 miles. Price: £17,250, £1,252 more than this car. Dealer: Invicta Northampton in Northampton. AskCar page: https://askcar.co.uk/car/ford-puma-2023-19f27a7377aa
  • 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red. Mileage: 28,058 miles. Price: £17,699, £1,701 more than this car. Dealer: cinch Marshall Ford Kings Lynn in King's Lynn. AskCar page: https://askcar.co.uk/car/ford-puma-2023-2134441e867c
  • The nearest: 2023 Ford Puma Vivid Ruby Edition, 1.0 petrol SUV, red, 29 miles from this car. Mileage: 9,028 miles. Price: £17,499, £1,501 more than this car. Dealer: Brindley Garages Brindley Hyundai Cannock in Cannock. AskCar page: https://askcar.co.uk/car/ford-puma-2023-c86fa45ecc65

Browse all Ford Puma cars for sale · 2023 Ford Puma price guide

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Photos

19 photos of this car are on its AskCar page.

As of 5 November 2026, AskCar lists 595,776 cars and vans from 12,945 UK dealerships, read daily from dealer websites: over 99% of UK dealer used car adverts. No dealer pays to be listed.